Visual Identity
Marshall Health Network Entity Logos
We understand that many hospitals, departments and units wish to establish an identity for their respective programs and initiatives. The only authorized identifiers for entities that are part of Marshall Health Network are included in this brand guide. Unique visual marks and self-created logos are not approved for use by Marshall Health Network entities, in order to strengthen our visual brand by maintaining a limited set of well-established identifiers.
Visual Identity
The following hospital identifiers represent Marshall Health Network entities. Use these only when additional entity specificity is required—such as on signage, Cerner headers or other approved applications. All hospital identifiers must display the Marshall Health Network affiliation, which should remain visible and proportionate in every approved format
to ensure a clear connection to the system.
Do not combine more than one entity logo on any publication. When more than one unit is represented in a single piece, use the Marshall Health Network primary logo and list the affiliated entity names.
Written Identifiers
For written references, include the entity name within headlines, body copy or supporting text, rather than as a standalone identifier as outlined below:
- Marshall Health Network – Cabell Huntington Hospital
- Marshall Health Network – St. Mary’s Medical Center
- Marshall Health Network – Rivers Health
- Marshall Health Network – Hoops Family Children’s
Hospital at Cabell Huntington Hospital
There are a number of creative ways to use headlines and text elements to identify a program or initiative in a unique, descriptive way, while using the Marshall Health Network logo in an approved way. A headline should not be used in place of a Marshall Health Network logo. Rather, use the hospital, department, program or unit headline in addition to the approved logo.
For case-by-case guidance or approval, contact brand@mhnetwork.org.