Visual Identity
Logos & Marks
Our goal is to create a unified visual identity for Marshall Health Network. To that end, it is essential that the Marshall Health Network brand maintain consistency in communicating across various stakeholder groups, from our interactions across the health care team to patient-focused care. This goal best achieved when all departments, centers, institutes, programs, units and clinics adopt the logo and branding guidelines closely and accurately.
The Marshall Health Network logo is one of the most important and recognizable assets of the health system. The logo should be used consistently and treated with care and integrity.
For additional logo options, please contact brand@mhnetwork.org.
Primary Logo
The Marshall Health Network logo consists of the Marshall University Block M and the words “Health Network.”
The Block M should always be used with the logotype element as shown above. The Block M should appear only as part of a Marshall Health Network-approved logo or in compliance with Marshall University Brand Guidelines.
Special Usage Logos
Stacked Logo
Expanded Logo
The Marshall Health Network logo has two variations for use in special circumstances when space is limited. These circumstances may include digital icons, apparel, promotional items, signage and digital advertising.
Please contact us to access our special usage logos.
Logo vs. Graphic: What’s the difference?
A logo is the primary symbol that represents our brand. It’s a distinct mark or emblem that instantly identifies us. Our brand guidelines allow for limited use of individual logos.
On the other hand, a graphic is a visual element that complements our logo and enhances brand messaging. Graphics can include illustrations, photographs, patterns or decorative elements that add visual interest. While graphics can vary in style and purpose, they should always align with our brand’s aesthetic and values to maintain a cohesive look and feel.
By clearly defining the roles of logos and graphics, every visual element can contribute to a unified brand identity that resonates with our audience.