Visual Identity
Imagery & Elements
Imagery must be relevant to the subject of the marketing piece and should be approved for use exclusively by the Marshall Health Network/Marshall Health marketing teams.
The Band
A reference to the Marshall “Block M”, the band element is a visual tie to the University. It serves as a discernible element to be used to call out/highlight certain headers, statements and call to action texts. The band can only be used in our primary brand colors.
Topography Map
The topography map directly references the rural and mountainous region that we call home. It speaks to the complexities and rich history of our people. It showcases our connected and collaborative centers of wellness. All roads lead to home.
The topography map may only be used in our secondary colors as an accent/background element.
Rounded Rectangle
Pulled from the partially enclosed space (open counter) on the side of the Marshall “Block M”, the rounded rectangle utilizes the radius of the counter to create a soft and approachable shape that can be used to call out text or as an accent/overlay shape throughout brand collateral.
Swash
The swash is an accent element used in combination with Turbinado Bold Pro font to add a point of emphasis on a certain word or phrase.
