Visual Identity
Our Colors
Color is a vital part of our identity, unifying our marketing and ensuring a cohesive message. Using our color palette throughout web and printed materials maintains visual consistency, which is essential to a strong brand identity.
Primary Colors
Marshall University is known for its vibrant green (PMS 354 C) and black. This color combination plays a vital role in establishing a clear and powerful connection between Marshall Health Network and Marshall University.
These colors should be used consistently across various brand materials, such as logos, websites, marketing collateral, etc. to create a strong, recognizable brand presence.
Marshall Green
CMYK 80 / 0 / 92 / 0
PMS 354 C
RGB 1 / 178 / 86
HEX #01B256 | Web Accessibility: #00AC3E
Forest Green
CMYK 90 / 12 / 95 / 40
PMS 349 C
RGB 42 / 104 / 61
HEX #046A38
Black
CMYK 0 / 0 / 0 / 100
PMS Process Black C
RGB 39 / 37 / 31
HEX #27251F
White
CMYK 0 / 0 / 0 / 0
HEX #FFFFFF
RGB 225 / 225 / 225
Secondary Colors
The colors in our secondary color palette were specifically chosen to complement the primary palette while honoring the legacies of our hospitals and health system. The use of the following colors as accents expand the brand experience by creating visual harmony and variety. These colors also provide flexibility in design while maintaining the brand’s identity. These colors, when included, should be used sparingly. The secondary palette never replaces the primary palette.
Mint
CMYK 13 / 0 / 11 / 0
PMS 621 C
RGB 220 / 240 / 230
HEX #dcf0e6
Mint Mist
CMYK 3 / 0 / 3 / 0
RGB 245 / 252 / 247
HEX #f5fcf7
Clean Slate
CMYK 78 / 65 / 53 / 44
PMS 7546 C
RGB 51 / 61 / 71
HEX #333d47
Sage
CMYK 52 / 15 / 44 / 0
PMS 557 C
RGB 128 / 178 / 156
HEX #80b29c
Sage Screen
CMYK 4 / 1 / 2 / 0
RGB 242 / 247 / 245
HEX #f2f7f5
Corporate Gray
CMYK 43 / 33 / 30 / 0
PMS Cool Gray 7 C
RGB 153 / 158 / 163
HEX #999ea3
St. Mary's Blue
CMYK 100 / 81 / 14 / 2
PMS 2945 C
RGB 20 / 74 / 143
HEX #144a8f
Edwards Orange
CMYK 2 / 42 / 90 / 0
PMS 1375 C
RGB 245 / 161 / 51
HEX #f5a133
Soft Blue
CMYK 27 / 14 / 5 / 0
PMS 537 C
RGB 184 / 201 / 222
HEX #b8c9de
Light Orange
CMYK 1 / 11 / 24 / 0
PMS 7506 C
RGB 252 / 227 / 194
HEX #fce3c2
Color Usage
To maintain a balanced use of color in our communications, refer to this color wheel for guidance on proper proportions. While not an exact mathematical formula, this chart offers a helpful visual reference for achieving the right color harmony to maintain brand integrity and consistency.
