Photography
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Stock Photography
Stock photography images may be utilized to enhance visual content across our branding materials. However, it is essential that these images meet the following criteria:
- High Resolution: Stock photography images must be high resolution. This means a minimum 2,000 px on the image’s longest side at 72 ppi for web/digital and 3,000 px on the image’s longest side at 300 ppi for print. A high resolution ensures clarity and quality when displayed on various mediums.
- Accurate Representation: All selected stock images should accurately and authentically represent the Marshall Health Network brand image and the activities represented. This includes adhering to our values, mission and the essence of our brand identity.
- Appropriate Copyright: It is imperative that all stock photography images used adhere to copyright laws and regulations. Images must be legally obtained, either through purchase, subscription or from reputable sources offering royalty-free or licensed images. For specific copyright questions, please contact our Health Science Library at hsl@marshall.edu or 304.691.1750.
AI-Generated Imagery
At Marshall Health Network, we recognize the advancements in artificial intelligence (AI) technology, including its capability to generate realistic images. While AI-generated imagery offers new possibilities for visual content creation, it is essential to approach its usage with caution and responsibility. By prioritizing authenticity, respecting copyright laws and maintaining ethical standards, we can uphold the integrity of our brand while embracing innovative technologies.