Marshall Health Network uses images that are encouraging, positive and best represent our mission and brand values. Primary photo imagery focuses on the faces of Marshall Health Network who are changing lives and making a difference every day.  

Technological and scientific imagery should be reserved for materials that will be distributed among scientific or academic audiences.  

Photos should showcase the diverse population we represent and serve. Before any photograph is used, it should be approved by the Marshall Health Network/Marshall Health marketing teams.  

Before deciding on an image, look for these key attributes:  

• Appropriate subject matter  
• Sophistication  
• Intelligence  
• Positivity  
• Typical demographics in the region  
• Composition (believable and not overly posed)  
• Subdued palette  
• Clean backgrounds and solid-colored clothing  

The use of images featuring real-life patients should not be used unless a Marshall Health Network photo authorization form has been completed by the subject and the photo has been approved for use by the Marshall Health Network/Marshall Health marketing teams.