Visual Identity
Department & Program Identifiers
We understand that many departments, units and clinics wish to establish an identity for their respective programs and research initiatives. The only authorized logos for entities that are part of Marshall Health are included on this brand site.
In order to strengthen our visual brand by maintaining a limited set of well-established logos, unique visual marks and self-created logos are not approved for use by Marshall Health entities. 
There are a number of creative ways to use headlines and text elements to identify a program or study in a unique, descriptive way, while using the Marshall Health logo in an approved way.
A headline should not be used in place of a Marshall Health logo. Rather, use the department, program or unit headline in addition to the approved logo.
Logo vs. Graphic: What’s the difference?
A logo is the primary symbol that represents our brand. It’s a distinct mark or emblem that instantly identifies us. Our brand guidelines allow for limited use of individual logos.
On the other hand, a graphic is a visual element that complements our logo and enhances brand messaging. Graphics can include illustrations, photographs, patterns or decorative elements that add visual interest. While graphics can vary in style and purpose, they should always align with our brand’s aesthetic and values to maintain a cohesive look and feel.
By clearly defining the roles of logos and graphics, every visual element can contribute to a unified brand identity that resonates with our audience.